Following the revealing of the new trade event SIE Expo in January 2025, along with the news for the first exhibitors taking their place on the show floor, the organisers have also revealed the plans for the conference seminar sessions that are planned to take place on the first two days of the show.

The co-located exhibition called the ‘Social Immersive Entertainment Expo’ (SIE Expo), has been busy out the gate to line up a momentous event that will define the new landscape for the industry and the opportunities for the sector. The organisers can reveal that the first corporates to add their name to the show floor include Sega Amusements International (SAI), Hero Zone VR, HOLOVIS, Game Volt, Laserforce International, Dransfields Novelty Company, Fininvest and Sacoa Cashless System.

The importance of SIE Expo has been realised by these corporations – representing the ‘Immersive Entertainment’, ‘Social Entertainment’, and ‘Competitive Play’ aspects of the Out-of-Home entertainment market, SIE Expo will be a one-of-a-kind event to share new developments, ideas and opportunities for the market. It is important to recognise that this is a first for the gathering of such industries and establishes the lead in the UK that social entertainment represents.

In support of the SIE Expo event there is a two-day seminar programme that will also act as a refresher of the market, and an opportunity for industry leaders and key developers to discuss the issues impacting development in this sector. The sessions will take place directly on the show floor in a special area set aside for the business of sharing information.

Broken into three pivotal sessions each day. The first day will be led by topics covering XR and the latest Free-roaming and Attraction development, then a far-reaching session on eSport and SimRacing. While on the second day, it will comprise sessions on Social Entertainment from the perspective of the new facilities that are populating the market, and then looking at the attractive technology and products available. The seminar concludes with a far-reaching session on the impact that this new Immersive and Social landscape will have on the current amusement trade and how this will shape the future of the industry. These sessions will comprise, on the stage, executives from the key market leaders in each area of business and will offer not a sales pitch but give frank observations on the issues shaping their business decisions in this sector.

These sessions will be moderated by SIE Expo event ambassador Kevin Williams, from KWP who will also offer a first day overview presentation of the sectors to be covered, to help the audience fully understand the scope of the industry.

The premier amusement and gaming trade show EAG Expo Europe, now including the co-located exhibition called the ‘Social Immersive Entertainment Expo’ (SIE Expo), has striven to encapsulate the revolution that is redefining the Out-of-Home entertainment sector internationally, while focusing on the core audience for this application. Taking place from 14th – 16th January 2025, at ExCeL London, the state-ofthe-art exhibition venue that is just 15-minutes away from London’s West End.

The new co-located event will also be held along with the main trade show, and on show conference stage, a mixer for delegates to the event – more details on this unique industry gathering will be revealed soon.

With questions on the event and conference, contact : kevin.williams@eagexpo.com For further information on sales, contact : sales@eagexpo.com