Sports betting expert Neil Greenwold is bringing an all-new table game to the London Casino and Gaming show, part of EAG, next week.

His new company, Sport Shotz, will introduce The Drive, a totally unique game inspired by the thrill of a pivotal moment in American football combined with the excitement of the casino floor.

Greenwold is known for his contributions to ‘in-play’ betting that includes propositions such as ‘who wins the next free kick’, or ‘who wins the next point’ in tennis, or ‘will he score runs off the next ball’ in cricket.

Neil created many of this type of challenge in sports betting and believes firmly that fast-resolving bets would be a future pathway in the betting industry.

“When developing The Drive, I felt that the key attraction to a new casino game is to combine it with a high-profile sport. The word ‘drive’ resonates with everyone who knows American football and we have designed a game that is exciting yet easy to play, for both the seasoned casino customers and the casual players.”

The cabinet of The Drive occupies around one-third of the floor space of a traditional craps table and needs only one croupier to operate it.

Greenwold, who will present his new product on stand N29 at the London show (ExCeL, January 14-16), believes that The Drive will provide a bridge between the world of sports betting and casinos.