Reflex Gaming will be celebrating its 20th appearance at January’s EAG Expo, an event which it has supported every year since the leading independent manufacturer was launched.

Managing Director Quentin Stott argues that Reflex is able to track its development against the backdrop of EAG and its predecessor ATEI. He stated: “There have been many challenges and changes over the years, such as analogue to digital content delivery and single game machines to multi menu cutting edge user interfaces. Throughout this period of seemingly constant change our commitment to customers and players has been steadfast. Quite simply our pledge is to deliver the best content, develop market-leading products all delivered by what is a highly committed and talented team!

“In terms of the evolution of the show, London has hosted Europe’s premier gaming exhibition for decades, and EAG is the perfect event to continue this successful formula. London is proven as a hub for the European entertainment and gaming industry, due to it being so accessible for international visitors as well as its world class facilities. As a consequence we are looking forward to increased footfall and visitor participation. Discussions with customers and their confidence and commitment to attend mirrors these sentiments and underlines the importance of EAG not just for 2025 but beyond.”

The role of EAG in the sales cycle is evident in the number of new products that Reflex will be launching to the industry when the doors open at ExCeL London on 14th January. “We are really excited to be showcasing our latest machines, menus and new games to our customers at EAG” stated Stott. “Our Cat C and B4 Community suite will feature the latest game launch - Gold Knight Community whilst customers will also be able to experience the 8 Balls Of fire Community game prior to its official launch.

Operators will also be able to play Big Game Fishing which is the latest title from our fishing franchise. Rapid Riches, which has a high level of player recognition will be used to introduce new features and gameplay including the highly successful Gamble+ mechanic.

“Visitors to the Reflex stand will also see our highly anticipated B3 offer presented in the Cyclone cabinet. This new game suite incorporates £500 jackpot versions of players’ favourite games alongside brand-new themes. Max Play and Gamble+ feature heavily to ensure our offer delivers real diversity and incremental income to customers venues. We will also be bringing a real classic to EAG. Bar-X Silver Streak 3-player will be making its stunning appearance on stand N50.”

“As the central show for out of home entertainment in the UK we see EAG as an essential platform to reaffirm the momentum that we’ve generated over the previous 12-months.  With so many new products being launched by both Reflex and our competitors, I believe that EAG 2025 will be a landmark event for the industry.”