Rudd Group has confirmed that it will have up to 20-members of its team from across all six of its depots at EAG Expo 2025 with Managing Director Nick Rudd describing the UK showpiece as the company’s most important business event of the year. 

Expanding on the significance of EAG to the company Nick Rudd said: “From a business perspective, EAG is a key event for Bob Rudd, offering us multiple opportunities to strengthen relationships, explore innovations, and consolidate plans for the year ahead.

“While we make it a priority to stay ahead of the curve and are usually already familiar with the products being showcased, EAG provides the invaluable opportunity to see these innovations up close, assess their quality first-hand, and understand how they’ll perform in real-world settings. It’s one thing to read about a product but seeing and interacting with it in-person helps us better gauge its potential for our customers.”

Outlining how EAG can be used to help meet broader organisational objectives he noted: “Every year, we make it a priority to bring a cross-section of our business to the event, including team members from different divisions and roles. The more educated and knowledgeable each member of our team is, the better experience and service we can provide to our customers.

“Because EAG is such a comprehensive event it offers a unique chance for the team to see the latest innovations first-hand, meet with suppliers, and also gain deeper insights into how the industry is evolving. It’s not just about the technology—it’s also about understanding the trends, the challenges, and the opportunities that are shaping the future of gaming and entertainment. By exposing our team to these experiences, we’re equipping them with the tools and knowledge they need to bring fresh ideas and solutions back to our customers. With so many parts of the supply chain present, EAG allows us to immerse our team in every aspect of the industry, from manufacturers and developers to operators.

“In short, EAG is a critical business event that helps us sharpen our strategy, build stronger partnerships, and ensure we’re always delivering the best for our customers.”