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The Entertainment, Attractions and Gaming event, EAG holds the prestigious distinction as the first major exhibition of the year on the global industry calendar.
The opportunity for serious buyers to view the new products and services launching into UK and international markets, EAG gathers key stakeholders from all verticals of the land-based sector.
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This year EAG has increased its exhibition floorspace at ExCeL, London as part of an ambitious expansion programme to deliver dedicated platforms for both established and emerging growth areas in the UK and European land-based economies.
For the adult-gaming operations, new in 2025 will be the leading suppliers to the casino and betting sectors. In the immersive entertainment, competitive play and social entertainment sectors there will be added focus for operators seeking the products that are pushing the boundaries in the vast new city centre FECs and barcades.
EAG Expo Europe 2025 will be opening its doors to exhibiting companies that serve the land-based casino sector. It will be the only forum for manufacturers and service providers to reach the UK and European casino market on UK soil.
EAG’s new casino arena - the London Casino & Gaming Show - will deliver a unique exhibition experience to buyers: more casino venue than a trade show floor, the ambience will match the style of a casino with lighting & sound that reflect the quality of the higher-stakes adult gaming venues.
With two halls dedicated to the UK and European casino showpieces, a number of the world’s leading brands will be expanding their presence at EAG.
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New for 2025, the EAG exhibition now includes the “Social Immersive Entertainment” hall, offering a co-located exhibition and seminar programme.
Building on the XR growth in the leisure entertainment and amusement industry, this sector comprises the key technologies that are driving immersive entertainment: latest VR amusement and attractions, AR based competitive gaming and the rise of immersive arenas and enclosures for gaming and entertainment.
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The show continues to grow with the number of exhibitors at a three-year high of 80 (72 in 2023 and 66 in 2022) occupying 3,843 sqm (3,726 in 2023).
By working together, we can make this a truly valuable addition to your marketing and promotional activities. If you have any questions or ideas, we are all ears and would love to hear your thoughts and feedback. We will do whatever we can to meet your needs.
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