Exhibiting

This year EAG has doubled its exhibition floorspace at ExCeL, London as part of an ambitious expansion programme to deliver dedicated platforms for both established and emerging growth areas in the UK and European land-based economies.

For the adult-gaming operations, new in 2025 will be the leading suppliers to the casino and betting sectors.

In the immersive entertainment, competitive play and social entertainment sectors there will be added focus for operators seeking the products that are pushing the boundaries in the vast new city centre FECs and barcades

THE BUYERS

In 2024, EAG attracted almost 4,000 visitors over the three days event - a figure that features one of the highest concentrations of buyers in the marketplace.

THE EXHIBITORS

The show continues to grow with the number of exhibitors at a three-year high of 80 (72 in 2023 and 66 in 2022) occupying 3,843 sqm (3,726 in 2023).

THE PRODUCTS

Exhibitor research confirmed that visitors had access to 3,513 products, of which 1,038 were making their UK trade show debut. And exhibitors showed products from an average of 9 brands on their stands at EAG.

THE INTERNATIONAL MARKET

There is a growing number of attendees from overseas, with international visitors representing circa 20% of the buyers, drawn from 54 countries, the most popular from Ireland, Italy, France, the United States, and Belgium.

EAG Expo Europe 2025 will be opening its doors to exhibiting companies that serve the land-based casino sector. It will be the only forum for manufacturers and service providers to reach the UK and European casino market on UK soil.

EAG’s new casino arena will deliver a unique exhibition experience to buyers: more casino venue than a trade show floor, the ambience will match the style of a casino with lighting, sound, and ambience that reflect the quality of the higher-stakes adult gaming venues.

With two halls dedicated to the UK and European casino showpieces, a number of the world’s leading brands will be expanding their presence at EAG, and key casino operators are lending their support to the EAG vision.

For the casino market: expect the best in gaming content, systems, and innovations - new machines and cabinets, vibrant centre-piece games, products for the cashless revolution, and all the new developments in social responsibility measures, including the latest age verification products, data capture, and ticketing.

By working together, we can make this a truly valuable addition to your marketing and promotional activities. If you have any questions or ideas, we are all ears and would love to hear your thoughts and feedback. We will do whatever we can to meet your needs.

FOR FURTHER INFORMATION AND TO REQUEST A CALL BACK, PLEASE CONTACT:

sales@eagexpo.com

For over 70 years, London has served as the capital of amusements and gaming innovation, and the home of EAG, and all its former incarnations.

For the last two of those decades, EAG has staged the show at the internationally acclaimed ExCeL, less than 15 minutes away from London’s West End on the newly built Elizabeth line which provides 12 trains an hour.

For international visitors, ExCeL is located opposite London’s City Airport, and if you’re travelling to London Heathrow, ExCeL is just 43 minutes away.

When it comes to cities, London offers an unrivalled setting for this extraordinary event. With its iconic landmarks, rich cultural heritage and vibrant nightlife, there is plenty on offer beyond the exhibition halls. Add to that the world famous shopping districts and tantalising food scene (with over 8,000 restaurants to choose from), London truly ticks all the boxes.